Email Marketing Perks For Small Businesses

Email is one of the most pervasive communication tools. We use our email address to sign up to digital services, retrieve passwords, and keep in touch with others. If you have a business, then you can also use it to perform low-cost online marketing. Gather leads by offering a valuable item in exchange for email addresses. Promote your products, demonstrate your expertise, and provide incentives to loyal subscribers. With email marketing uk small businesses can slowly grow their audience and keep them in the fold. If you are not using yet, then here are a few reasons to do so.

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Affordable Marketing

Businesses have a lot of options when it comes to online marketing. Each of these have their own pros and cons. For example, buying search result ads give you immediate access to your target audience, but it can come at a high cost. You will also need a new ad campaign for every product. Another option is search engine optimization which makes your website organically rank high in the results but can take a long time to achieve. Email Marketing doesn't require you to pay per impression. Just send an email anytime you want to promote something and you'll get instant feedback. 

Sticky Messaging

Ads can capture your full attention, but they only last for a short while. On the other hand, every email you send will stay in the recipient's inbox until they take some form of action. They can read it at any time, so there is no need to rush. It won't get deleted unless they specifically put the message in the trash. Most will not go that far. Many will read the email and archive it for later reference. Whatever you wrote will still be at their fingertips weeks, months, or years down the road. 

Relationship Development

As a business owner, you can use the email blasts to develop closer ties to your subscribers. Not all messages have to be about event or product promotion. Some might be answers to questions, safety reminders, and helpful tips. Make the readers feel that you are out there looking out for them. Share things that you think are useful given their demographic. Greet them during the holidays and offer discounts to encourage them to shop at your store. Tell them about what your business is doing to tackle important social issues like gender inequality and climate change. 

Proven Results

Email marketing is cost-effective. Studies show that the return on investment is miles ahead of other types of marketing initiatives. In fact, one UK research found that every $1 spent results in $38 in revenues. If you would like to get similar results, then read up on the best practices of successful email marketers. Check the latest statistics from the industry monitors to keep up with the new trends. Experiment with different mailing tools and strategies until you find the right mix. Be patient. Anything that you learn in this project will likely remain useful if you eventually pursue marketing in other platforms.